Small & Smart ADU Design Challenge
BRANDING The Small & Smart ADU Design Challenge invites residents, students, and designers to create innovative, age-friendly housing through Accessory Dwelling Units (ADUs) that help older adults stay connected and independent in North Adams. I was tasked to develop a welcoming visual identity, website, and flyers that appealed to participants of all ages and experience levels. The logo paired Brandon Grotesque, a rounded sans serif, with friendly illustrations to create an approachable identity that encouraged participation while framing the challenge as an educational opportunity. The website distills the information into three pages and uses a simple palette for intuitive navigation. Highlighted and underlined text became a recurring navigation motif, guiding visitors from the mission statement toward the participation form.
Website
ROLE
Graphic Design
FIELDBranding, Website
YEAR2025
LOCATIONNorth Adams Partnership
DELIVERABLESVisual Identity, Website
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